People and Pages on Facebook frequently reshare great content, but people tell us there are occasionally instances where photos or videos are uploaded to Facebook over and over again. This update will not impact Pages that are genuinely trying to encourage discussion among their fans, and focuses initially on Pages that frequently post explicitly asking for Likes, Comments and Shares. The improvement we are making today better detects these stories and helps ensure that they are not shown more prominently in News Feed than more relevant stories from friends and other Pages. Over time, these stories lead to a less enjoyable experience of Facebook since they drown out content from friends and Pages that people really care about. However, when we survey people and ask them to rate the quality of these stories, they report that like-baiting stories are, on average, 15% less relevant than other stories with a comparable number of likes, comments and shares. People often respond to posts asking them to take an action, and this means that these posts get shown to more people, and get shown higher up in News Feed. “Like-baiting” is when a post explicitly asks News Feed readers to like, comment or share the post in order to get additional distribution beyond what the post would normally receive. Our update targets three broad categories of this type of feed spam behavior. Many of these stories are published by Pages that deliberately try and game News Feed to get more distribution than they normally would. Today we are announcing a series of improvements to News Feed to reduce stories that people frequently tell us are spammy and that they don’t want to see. The goal of News Feed is to deliver the right content to the right people at the right time so they don’t miss the stories that are important and relevant to them. By Erich Owens, Software Engineer, and Chris Turitzin, Product Manager
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